MXU / EXPERIENCES + THE CIRCUIT

# BUILD THE ROOM. EXTEND THE MOMENT.

MXU develops cultural experiences, brand activations, hospitality programs, and partnership platforms built around the moments when audiences, talent, brands, and attention naturally converge.

[Brief an experience](https://mxu.agency/start-a-project?need=Experience%20or%20activation)[Explore The Circuit](https://mxu.agency/experiences#the-circuit)

FROM CONCEPT TO AFTERLIFE

## THE EXPERIENCE IS BIGGER THAN THE ROOM.

MXU connects strategy, creative development, production, talent, partnerships, hospitality, and media inside one operating system. We can lead the complete program or strengthen one critical part of it.

01

### Experience strategy + creative development

Define the audience, purpose, cultural role, format, partners, and path from initial concept to executable program.

02

### Production + operations

Venue sourcing, timelines, vendors, staffing, logistics, run of show, on-site management, and accountable delivery.

03

### Sponsorship + partner integration

Develop inventory, packages, category opportunities, integrations, and partner roles that contribute to the experience.

04

### Hospitality + audience strategy

Build the right room through guest strategy, private hosting, premium access, community curation, and relationship-led hospitality.

05

### Talent + creator programming

Casting, appearances, hosts, speakers, performers, creators, athletes, and cultural collaborators selected around the objective.

06

### Content + amplification

Capture the experience through campaign media, creator storytelling, branded content, recap films, and formats that extend beyond the room.

DOCUMENTED FIELDWORK

## BUILT IN THE MOMENTS THAT MATTER.

Selected records of experience work where MXU’s role, the format, and the available proof can be stated clearly.

[Guests and partners gathered during MXU programming in Miami Race Week 01** Case study ### F1 Miami Race Week **A multi-event hospitality and partnership platform built across Miami Race Week.**](https://mxu.agency/work/f1-miami-race-week)[Guests gathered at an MXU cultural hospitality program during Miami Art Week 02** Case study ### Art Basel Miami **A multi-night exchange of hospitality, culture, brands, and investor communities.**](https://mxu.agency/work/art-basel-miami)[MXU archival still from Diplo Run Club Miami fieldwork 03** Case study ### Diplo Run Club Miami **A filmed and photographed MXU run-club activation from the field.**](https://mxu.agency/work/diplo-run-club-miami)

SELECTED WORK / EXPERIENCE PORTFOLIO

## THE ROOM IS ONLY THE BEGINNING.

Owned experiences, brand activations, cultural programs, and special-event records. Each entry keeps the public role, available media, and proof proportional to what is confirmed.

[Outdoor programming at the Scarface Mansion during Miami Art Week 01** Flagship editorial ### Miami Art Week 2025 **Five days. Five cultural touchpoints. One city.**](https://mxu.agency/work/miami-art-week-2025)

[Scarface Mansion Recap](https://mxu.agency/work/miami-art-week-2025/scarface-mansion)

[Guests gathered at the MXU Miami Race Week jet hangar experience 02** Flagship editorial ### Miami Race Week 2025–2026 **An MXU-owned experience built around Formula 1 weekend in Miami.**](https://mxu.agency/work/miami-race-week-2025-2026)[Dirty Boxing athlete and creator activity at the Miami launch event 03** Project case ### Dirty Boxing **Launching a new combat sports property into Miami culture.**](https://mxu.agency/work/dirty-boxing)[Participant at the Diplo’s Run Club and Vidae Coffee activation in Miami 04** Project case ### Diplo’s Run Club × Vidae Coffee **Turning a major Miami cultural moment into a consumer activation.**](https://mxu.agency/work/diplo-run-club-vidae-coffee)[Still from MXU’s published Jake Paul After Party event film 05** Project case ### Jake Paul Official Post-Fight Event **Jake Paul Official Post-Fight Event.**](https://mxu.agency/work/jake-paul-official-post-fight-event)[Creator Cup 2026 soccer activation in downtown Miami 06** Project case ### Creator Cup 2026 **Creator Cup 2026.**](https://mxu.agency/work/creator-cup-2026)[Creatorverse guests in the Wynwood event environment 07** Portfolio entry ### Creatorverse 2026 **Creatorverse 2026.**](https://mxu.agency/work/creatorverse-2026)[Live performance and stage production during Global Momentum: Creators and Finance at the Armani Pavilion 08** Portfolio entry ### Global Momentum: Creators & Finance **Global Momentum: Creators & Finance.**](https://mxu.agency/work/dubai-activation-2026)[Holovox booth at the AI4 product-introduction networking mixer 09** Portfolio entry ### AI4 × Holovox **AI4 × Holovox.**](https://mxu.agency/work/ai4-holovox)[The Moore atrium during New Year’s event programming 10** Portfolio entry ### New Year’s at The Moore **New Year’s at The Moore.**](https://mxu.agency/work/new-years-at-the-moore)

[Explore all MXU work](https://mxu.agency/work)

Guests at an MXU cultural program in Miami

THE CIRCUIT / 2026—2027

## WHERE THE MARKET GATHERS NEXT.

The Circuit is MXU’s year-round commercial calendar around the cultural windows where brands, creators, talent, capital, and attention concentrate. Partners can enter one moment, connect multiple markets, or develop a recurring platform with MXU.

[01 ### Jupiter Festival 2026 In Development](https://mxu.agency/start-a-project?need=The%20Circuit&window=Jupiter%20Festival%202026)[03 ### Art Basel Miami 2026 Partnership Window](https://mxu.agency/circuit/art-basel-miami-2026)[04 ### Super Bowl 2027 In Development](https://mxu.agency/start-a-project?need=The%20Circuit&window=Super%20Bowl%202027)[05 ### All-Star Weekend 2027 Partnership Window](https://mxu.agency/start-a-project?need=The%20Circuit&window=All-Star%20Weekend%202027)[06 ### F1 Miami 2027 In Development](https://mxu.agency/start-a-project?need=The%20Circuit&window=F1%20Miami%202027)

Planning and commercial-development windows. Listings do not imply endorsement, official status, rights-holder affiliation, public ticketing, or a confirmed partner relationship.

[Build a Circuit program](https://mxu.agency/start-a-project?need=The%20Circuit)

THE NEXT MOVE

## BRING THE MOMENT. WE’LL BUILD THE ROOM.

Start with the audience, cultural window, brand role, or commercial outcome. MXU will identify the system that makes the experience work.

[Brief an experience](https://mxu.agency/start-a-project?need=Experience%20or%20activation)

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