MXU / DOCUMENTED WORK # THE WORK HAS TO HOLD UP. Selected work across brand partnerships, creator strategy, experiences, and original media. Each record shows the objective, MXU’s role, the execution, and the documented outcome. FILTER THE RECORD Explore flagship programs, brand activations, creator platforms, owned experiences, and original media. All Brands Creators Experiences Media [Outdoor programming at the Scarface Mansion during Miami Art Week 01Flagship editorial Miami / 2025 / Cultural Programming, Hospitality & Media ## Miami Art Week 2025 Five days. Five cultural touchpoints. One city. MXU’s five-part Miami Art Week 2025 portfolio spanning luxury real estate, art, consumer brands, Web3, creator culture, film, hospitality, and nightlife. Open the project](https://mxu.agency/work/miami-art-week-2025) Documented Project Recaps: - [Scarface Mansion (2 films + stills)](https://mxu.agency/work/miami-art-week-2025/scarface-mansion) - [Moby Artesanal Tea × Red Dot (recap film)](https://mxu.agency/work/miami-art-week-2025/moby-red-dot-spectrum) - [Bitcoin Bubba × BitBasel (2 films)](https://mxu.agency/work/miami-art-week-2025/bitcoin-bubba-bitbasel) - [ArtLanta (event film)](https://mxu.agency/work/miami-art-week-2025/artlanta) - [Mark Shapiro × Dolce & Gabbana (project film)](https://mxu.agency/work/miami-art-week-2025/mark-shapiro-dolce-gabbana) [Guests gathered at the MXU Miami Race Week jet hangar experience 02Flagship editorial Miami / 2025–2026 / Owned Experience, Hospitality & Partnerships ## Miami Race Week 2025–2026 An MXU-owned experience built around Formula 1 weekend in Miami. How MXU built Miami Race Week as an owned cultural and business platform connecting hospitality, capital, luxury real estate, fashion, brands, creators, and culture. Open the project](https://mxu.agency/work/miami-race-week-2025-2026)[Dirty Boxing athlete and creator activity at the Miami launch event 03Project case Miami / June 2025 / Sports IP, Creator Strategy & Experiential ## Dirty Boxing Launching a new combat sports property into Miami culture. How MXU supported Dirty Boxing’s Miami launch through experiential activation, creator amplification, and commercial partnership development. Open the project](https://mxu.agency/work/dirty-boxing)[Participant at the Diplo’s Run Club and Vidae Coffee activation in Miami 04Project case Miami / January 2026 / Consumer Activation, Partnership & Sampling ## Diplo’s Run Club × Vidae Coffee Turning a major Miami cultural moment into a consumer activation. How MXU integrated Vidae Coffee into Diplo’s Run Club through consumer promotion, on-site sampling, and documented activation media in Miami. Open the project](https://mxu.agency/work/diplo-run-club-vidae-coffee)[Still from MXU’s published Jake Paul After Party event film 05Project case Miami / Official post-fight event / Co-Production, Hospitality & Media ## Jake Paul Official Post-Fight Event Jake Paul Official Post-Fight Event. MXU co-produced the official Jake Paul post-fight event, building the hospitality, venue, activation, talent, and media environment around the night. Open the project](https://mxu.agency/work/jake-paul-official-post-fight-event)[Creator Cup 2026 soccer activation in downtown Miami 06Project case Miami / 2026 / Owned Creator Sport & Live Programming ## Creator Cup 2026 Creator Cup 2026. An MXU-owned creator-sports experience bringing live competition, creator programming, and Kick livestream distribution together in Miami. Open the project](https://mxu.agency/work/creator-cup-2026)[Creators participating in an MXU talent and creator program 07Project case Creator network / 2026 / Creator Monetization & Platform Operations ## MXU TikTok LIVE Creator Network MXU TikTok LIVE Creator Network. A creator-development and platform-operations program helping creators build repeatable LIVE formats, improve consistency, participate in collaboration, and generate measurable platform activity. Open the project](https://mxu.agency/work/tiktok-live-creator-ecosystem)[Creatorverse guests in the Wynwood event environment 08Portfolio entry Wynwood, Miami / 2026 / Owned Creator Community Experience ## Creatorverse 2026 Creatorverse 2026. An MXU-owned creator-community experience bringing creators, brands, platforms, and industry operators together offline in Wynwood. Open the project](https://mxu.agency/work/creatorverse-2026)[Live performance and stage production during Global Momentum: Creators and Finance at the Armani Pavilion 09Portfolio entry Dubai / February 6, 2026 / Dubai Fashion Week / International Experience, Finance & Cultural Programming ## Global Momentum: Creators & Finance Global Momentum: Creators & Finance. An international gathering at the Armani Pavilion, Burj Khalifa, connecting creators, investors, founders, cultural leaders, and global finance during Dubai Fashion Week. Open the project](https://mxu.agency/work/dubai-activation-2026)[Holovox booth at the AI4 product-introduction networking mixer 10Portfolio entry AI4 / Networking, Event Integration & Product Introduction ## AI4 × Holovox AI4 × Holovox. A targeted networking mixer designed to introduce Holovox’s new AI glasses to attendees within the AI4 environment. Open the project](https://mxu.agency/work/ai4-holovox)[The Moore atrium during New Year’s event programming 11Portfolio entry Miami / Cultural & Special Event ## New Year’s at The Moore New Year’s at The Moore. Hospitality and media support for an intimate New Year’s experience at The Moore in Miami. Open the project](https://mxu.agency/work/new-years-at-the-moore) MXU / FILMS + FIELDWORK ## SEE THE WORK MOVE. Real MXU footage across experiences, partnerships, talent, and brand storytelling. Select a film to play without leaving the page. Diplo Run Club Miami activation film thumbnail MXU **↗** 01 ### Diplo Run Club 4K Diplo Run Club Miami Activation Jake Paul After Party event film thumbnail MXU **↗** 02 ### Jake Paul After Party MXU event programming Event film MXU Entertainment brand film thumbnail MXU **↗** 03 ### MXU Website Hero Video MXU Entertainment Brand film [Media file](https://d2xsxph8kpxj0f.cloudfront.net/310519663522487748/BRde5CJe5efLpfcwaEcDNF/mxu-hero-video_17f82d86.mp4) 04 ### MXU Movement Reel Partnerships / talent / experiences Portfolio film START A PROJECT ## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it. [START A PROJECT](https://mxu.agency/start-a-project)[View the MXU image archive](https://mxu.agency/archive) --- - HTML: https://mxu.agency/work - Markdown: https://mxu.agency/work.md