Creator Cup 2026 soccer activation in downtown Miami

Project case / Miami / 2026 / Owned Creator Sport & Live Programming

# Creator Cup 2026

Creator Cup 2026.

PROJECT RECORD

**Market / date**
Miami / 2026

**MXU role**
Owned IP, concept development, event hosting, tournament production, creator and streamer curation, programming, partnership integration, livestream coordination, and experiential production

**Engines**
Talent & Creator Monetization / Experiences & The Circuit / Media & Original IP

THE OBJECTIVE

## START WITH THE ROLE.

Turn a three-on-three soccer tournament into a creator-led sports and entertainment format built for both an in-person audience and live digital distribution.

01

## Strategy

- Use a 3v3 format to create fast, legible, creator-driven competition.
- Build ten creator teams with three players per team.
- Connect physical event production with a Kick livestream and audience-facing programming.

02

## Execution

- Developed and hosted Creator Cup as MXU-owned IP.
- Produced the tournament for 30 creators across 10 teams.
- Integrated Kick as an official event partner and livestream platform.
- Managed the creator, competition, production, and programming system.

DOCUMENTED RESULTS

## WHAT HAPPENED.

- 01
  30 creators.
- 02
  10 teams.
- 03
  Three players per team.
- 04
  Official Kick partnership.
- 05
  Live physical competition and digital distribution.

An MXU-owned creator-sports experience bringing live competition, creator programming, and livestream distribution together in Miami.

PROJECT MEDIA

## FROM THE DAY ITSELF.

A curated set of authentic MXU photo stills from Creator Cup 2026. Images document the fieldwork and complement the published activation film where available.

Aerial view of the Creator Cup fieldwork setting in Miami

Creator Cup fieldwork at the Miami pitch

Creator Cup fieldwork moment in Miami

Creator Cup sport and culture fieldwork in Miami

RELATED WORK

## KEEP EXPLORING.

[View all work](https://mxu.agency/work)

[Owned Creator Community Experience ### Creatorverse 2026 Creatorverse 2026. Open project](https://mxu.agency/work/creatorverse-2026)[Sports IP, Creator Strategy & Experiential ### Dirty Boxing Launching a new combat sports property into Miami culture. Open project](https://mxu.agency/work/dirty-boxing)

START A PROJECT

## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it.

[START A PROJECT](https://mxu.agency/start-a-project)[Next project: MXU TikTok LIVE Creator Network](https://mxu.agency/work/tiktok-live-creator-ecosystem)

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