Outdoor programming at the Scarface Mansion during Miami Art Week Flagship editorial / Miami / 2025 / Cultural Programming, Hospitality & Media # Miami Art Week 2025 Five days. Five cultural touchpoints. One city. PROJECT RECORD **Market / date** Miami / 2025 **MXU role** Production, cultural programming, hospitality, partner activation, and creator integration **Engines** Experiences & The Circuit / Partnerships & Campaigns / Media & Original IP THE OBJECTIVE ## START WITH THE ROLE. Operate across a crowded global cultural week while giving every format, participant, and partner a clear role inside one connected MXU portfolio. Mark Shapiro within the Dolce and Gabbana Residences environment during Miami Art Week 01 / Luxury Real Estate · Hospitality · Executive Production ## Mark Shapiro × Dolce & Gabbana Residences MXU produced Mark Shapiro’s activation and networking mixer at Dolce & Gabbana Residences during Miami Art Week. MXU led event production, guest curation, hospitality, programming, experience flow, and media production, creating an intimate environment connecting luxury real estate, business, design, and culture. - Event Production - Guest Curation - Hospitality - Programming - Experience Design - Media Production [Watch the Mark Shapiro × Dolce & Gabbana Residences project film](https://mxu.agency/work/miami-art-week-2025/mark-shapiro-dolce-gabbana) Moby Artesanal Tea Red Dot and Spectrum activation during Miami Art Week 02 / Brand Launch · Experiential · Retail · Sampling ## Moby Artesanal Tea × Red Dot / Spectrum MXU helped introduce Moby Artesanal Tea to the Miami market through a five-day Red Dot / Spectrum activation, overseeing activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution. - Activation Strategy - Booth & Experience Design - Brand Ambassadors - Staffing & Operations - Product Sampling - On-Site Sales - Creator Engagement - Promotion [Watch the Moby Artesanal Tea × Red Dot / Spectrum recap](https://mxu.agency/work/miami-art-week-2025/moby-red-dot-spectrum) Bitcoin Bubba BitBasel program during Miami Art Week 03 / Art · Bitcoin · Web3 · Cultural Programming ## Bitcoin Bubba × BitBasel MXU supported Bitcoin artist Bitcoin Bubba across Miami Art Week, including BitBasel and broader cultural programming. His Art Week presence included his signature three-Bitcoin piece, later displayed at the Sagamore Hotel, alongside a collaborative activation connecting Bitcoin Bubba with ArtLanta. - Artist Activation - Cultural Partnerships - Programming - Brand & Event Integration - Collaboration Development [Watch the Bitcoin Bubba × BitBasel recaps](https://mxu.agency/work/miami-art-week-2025/bitcoin-bubba-bitbasel) ArtLanta Miami Art Week event 04 / Art · Sponsorship · Collaboration ## ArtLanta MXU participated in ArtLanta’s Miami Art Week programming through sponsorship support and a collaborative activation with Bitcoin Bubba, bringing together art, entrepreneurship, digital culture, and Web3 within a black-tie event environment. - Sponsorship Support - Partnership Development - Artist Collaboration - Cultural Programming [Watch the ArtLanta event recap](https://mxu.agency/work/miami-art-week-2025/artlanta) Scarface Mansion exterior during Miami Art Week programming 05 / Creators · Film · Finance · Culture · Nightlife ## Basel Never Ends / Scarface Mansion MXU closed the week by co-producing Basel Never Ends alongside Banner House Films at Miami’s Scarface Mansion. Day programming introduced Creators on Finance conversations; the property then transitioned into a large-scale creator and entertainment experience integrating MXU partners and consumer brands. - Executive Production - Co-Production - Creator Programming - Talent & Creator Curation - Hospitality - Partner Integration - Brand Activation - Creators on Finance Programming - Live Content Integration [Watch the Scarface Mansion recap and explore the project record](https://mxu.agency/work/miami-art-week-2025/scarface-mansion) 01 ## Strategy - Build distinct touchpoints around a shared cultural and hospitality narrative. - Match each room to its audience, from intimate executive hosting to large-scale creator and entertainment programming. - Use programming, production, partner integration, and media as connected layers rather than isolated deliverables. 02 ## Execution - Activated across five cultural touchpoints during Miami Art Week 2025. - Supported executive production, guest curation, hospitality, activation, cultural partnerships, and live content integration across the portfolio. - Co-produced the Basel Never Ends closing program at the Scarface Mansion alongside Banner House Films. DOCUMENTED RESULTS ## WHAT HAPPENED. - 01 Five distinct cultural touchpoints delivered across five days of programming and activation. - 02 2,000+ attendees at the Basel Never Ends Scarface Mansion finale. - 03 100,000+ livestream viewers during the Scarface Mansion activation. - 04 Approximately 100–150 guests at the Dolce & Gabbana Residences gathering and approximately one pallet of Moby Artesanal Tea sold at Red Dot / Spectrum. A five-part Miami Art Week portfolio spanning luxury real estate, contemporary art, consumer brands, Web3, creator culture, film, hospitality, and nightlife. PROJECT MEDIA ## FROM THE DAY ITSELF. A curated set of authentic MXU photo stills from Miami Art Week 2025. Images document the fieldwork and complement the published activation film where available. Scarface Mansion exterior during Miami Art Week programming Guests gathered during the Scarface Mansion finale Outdoor programming at the Scarface Mansion during Miami Art Week RELATED PROJECTS ## EXPLORE THE PROJECTS. [Cultural Programming, Hospitality & Live Content ### Basel Never Ends / Scarface Mansion MXU co-produced Basel Never Ends alongside Banner House Films at Miami’s Scarface Mansion. Day programming introduced Creators on Finance conversations; the property then transitioned into a creator and entertainment experience integrating MXU partners and consumer brands. View project](https://mxu.agency/work/miami-art-week-2025/scarface-mansion)[Consumer Activation, Sampling & Market Entry ### Moby Artesanal Tea × Red Dot / Spectrum MXU helped introduce Moby Artesanal Tea to the Miami market through a five-day Red Dot / Spectrum activation, overseeing activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution. View project](https://mxu.agency/work/miami-art-week-2025/moby-red-dot-spectrum)[Artist Activation, Cultural Programming & Partnerships ### Bitcoin Bubba × BitBasel MXU supported Bitcoin artist Bitcoin Bubba across Miami Art Week, including BitBasel and broader cultural programming. His Art Week presence included his signature three-Bitcoin piece, later displayed at the Sagamore Hotel, alongside a collaborative activation connecting Bitcoin Bubba with ArtLanta. View project](https://mxu.agency/work/miami-art-week-2025/bitcoin-bubba-bitbasel)[Cultural Programming, Sponsorship & Artist Collaboration ### ArtLanta MXU participated in ArtLanta’s Miami Art Week programming through sponsorship support and a collaborative activation with Bitcoin Bubba, bringing together art, entrepreneurship, digital culture, and Web3 within a black-tie event environment. View project](https://mxu.agency/work/miami-art-week-2025/artlanta)[Event Production, Hospitality & Media ### Mark Shapiro × Dolce & Gabbana Residences MXU produced Mark Shapiro’s activation and networking mixer at Dolce & Gabbana Residences during Miami Art Week, creating an intimate environment connecting luxury real estate, business, design, and culture. View project](https://mxu.agency/work/miami-art-week-2025/mark-shapiro-dolce-gabbana) RELATED WORK ## KEEP EXPLORING. [View all work](https://mxu.agency/work) [Owned Experience, Hospitality & Partnerships ### Miami Race Week 2025–2026 An MXU-owned experience built around Formula 1 weekend in Miami. Open project](https://mxu.agency/work/miami-race-week-2025-2026)[Co-Production, Hospitality & Media ### Jake Paul Official Post-Fight Event Jake Paul Official Post-Fight Event. Open project](https://mxu.agency/work/jake-paul-official-post-fight-event) START A PROJECT ## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it. [START A PROJECT](https://mxu.agency/start-a-project)[Next project: Miami Race Week 2025–2026](https://mxu.agency/work/miami-race-week-2025-2026) --- - HTML: https://mxu.agency/work/miami-art-week-2025 - Markdown: https://mxu.agency/work/miami-art-week-2025.md