Miami Art Week 2025 / Brand Launch · Experiential · Retail · Sampling

# A FIVE-DAY MARKET ENTRY BUILT FOR PRESENCE, SAMPLING, AND DAILY EXECUTION.

Moby Artesanal Tea × Red Dot / Spectrum

PROJECT MEDIA / 0:57

## SEE THE ROOM MOVE.

A 57-second recap from the five-day Moby Artesanal Tea Red Dot / Spectrum activation during Miami Art Week.

[Media file](https://mxu.agency/manus-storage/mabi-red-dot_52896dc8.mp4) Your browser does not support this project video.

**Moby Artesanal Tea × Red Dot / Spectrum recap** / 0:57A 57-second recap from the five-day Moby Artesanal Tea Red Dot / Spectrum activation during Miami Art Week.

PROJECT RECORD

**Market / date**
Miami Art Week / 2025

**MXU role**
Activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution

**Parent record**
Miami Art Week 2025

THE OBJECTIVE

## MAKE THE FORMAT LEGIBLE.

Introduce Moby Artesanal Tea to a Miami Art Week audience through a live activation that could combine product trial, visibility, sales, and consistent on-site delivery across five days.

MXU helped introduce Moby Artesanal Tea to the Miami market through a five-day Red Dot / Spectrum activation, overseeing activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution.

01

## Strategy

- Use the Red Dot / Spectrum environment to create a visible and accessible Miami market-entry moment.
- Combine activation design, product sampling, ambassadors, staffing, creator engagement, promotion, and on-site sales within one operating plan.

02

## Execution

- Supported a five-day Red Dot / Spectrum activation during Miami Art Week.
- Managed activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution.

DOCUMENTED RESULTS

## PROOF ON RECORD.

1. 01
  Five days of documented live activation at Red Dot / Spectrum during Miami Art Week.
2. 02
  A 57-second project recap preserves the on-site program as a visual record.

KEEP EXPLORING

## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it.

[View Miami Art Week 2025](https://mxu.agency/work/miami-art-week-2025)[START A PROJECT](https://mxu.agency/start-a-project)

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