Guests gathered at the MXU Miami Race Week jet hangar experience Flagship editorial / Miami / 2025–2026 / Owned Experience, Hospitality & Partnerships # Miami Race Week 2025–2026 An MXU-owned experience built around Formula 1 weekend in Miami. PROJECT RECORD **Market / date** Miami / 2025–2026 **MXU role** Owned IP, creative direction, executive production, sponsorship integration, hospitality, talent curation, and content **Engines** Experiences & The Circuit / Partnerships & Campaigns / Talent & Creator Monetization / Media & Original IP THE OBJECTIVE ## START WITH THE ROLE. Develop an owned Miami Race Week platform where brands could activate beyond traditional sponsorship while preserving a coherent commercial and hospitality identity across multiple formats. Guests at the MXU Miami Race Week jet hangar experience 01 / 2025 · The Inaugural Race Week ## The Jet Hangar MXU launched Miami Race Week in 2025 with a jet hangar experience bringing together approximately 300–400 guests. Sally’s Pizza joined as title sponsor, using the experience for consumer visibility and relationship development during an active capital raise. - Concept & IP Development - Executive Production - Sponsorship - Guest Curation - Hospitality - Brand Activation - Programming MXU / Project Record Culture in motion. Selected MXU work 02 / 2026 · Opening Dinner ## Casa D’Angelo Race Week opened with an intimate dinner at Casa D’Angelo, creating a smaller environment for relationship building before the week’s larger programming. - Hospitality - Guest Strategy - Relationship Development [Explore the Private Investor Dinner case study](https://mxu.agency/work/f1-miami-race-week/private-investor-dinner) MXU / Project Record Culture in motion. Selected MXU work 03 / 2026 · Private Capital Networking ## Bentley Residences MXU partnered with Bentley Residences for a private capital-networking experience bringing approximately 100–120 executives, investors, entrepreneurs, real estate leaders, and cultural figures together around capital, luxury real estate, and culture. - Private Hospitality - Guest Curation - Capital-Networking Experience - Programming Guests gathered for the MXU Miami Race Week yacht social 04 / 2026 · Waterfront Hospitality ## Yacht Social Approximately 50 guests joined MXU for an intimate sunset yacht social built around hospitality, conversation, and Miami’s waterfront environment. - Hospitality - Guest Experience - Relationship Development MXU Miami Race Week jet hangar experience 05 / 2026 · Signature Experience ## The Hangar The week culminated with MXU’s signature jet hangar experience. Approximately 400 guests came together for an evening combining fashion, hospitality, creators, brands, entertainment, and Formula 1 culture, with activations from a portfolio of MXU partners. - Owned IP - Creative Direction - Executive Production - Sponsorship Sales & Integration - Programming - Hospitality - Talent & Guest Curation - Brand Activations - Fashion Programming - Content 01 ## Strategy - Start with a single signature experience and expand through formats that serve different relationship and partnership objectives. - Use intimate dinners, private networking, waterfront hospitality, and a signature hangar event as connected parts of one owned platform. - Create clear roles for sponsorship, guest curation, fashion, talent, content, and hospitality around Miami Race Week. 02 ## Execution - Launched Miami Race Week in 2025 with a jet hangar experience during Formula 1 weekend. - Expanded the 2026 program through opening-dinner, private-networking, yacht-social, and hangar formats. - Integrated owned IP development, executive production, sponsorship, programming, hospitality, talent, guests, brand activations, fashion, and content. DOCUMENTED RESULTS ## WHAT HAPPENED. - 01 Approximately 300–400 guests at the inaugural 2025 jet hangar experience. - 02 Approximately 100–120 executives, investors, entrepreneurs, real estate leaders, and cultural figures at the Bentley Residences private capital-networking experience. - 03 Approximately 50 guests at the sunset yacht social and approximately 400 guests at the 2026 hangar evening. A multi-day cultural and business platform connecting capital, luxury real estate, hospitality, fashion, brands, creators, and culture. MIAMI RACE WEEK / FEATURED CASE ## PRIVATE INVESTOR DINNER. MXU brought 20 high-value individuals into one intentional private dinner during Miami Race Week. Explore the strategy, the story, and all 29 documented frames. [View the dinner case study](https://mxu.agency/work/f1-miami-race-week/private-investor-dinner) [Private Investor Dinner preview 1 Private Investor Dinner preview 2 Private Investor Dinner preview 3](https://mxu.agency/work/f1-miami-race-week/private-investor-dinner) RELATED WORK ## KEEP EXPLORING. [View all work](https://mxu.agency/work) [Cultural Programming, Hospitality & Media ### Miami Art Week 2025 Five days. Five cultural touchpoints. One city. Open project](https://mxu.agency/work/miami-art-week-2025)[Owned Creator Sport & Live Programming ### Creator Cup 2026 Creator Cup 2026. Open project](https://mxu.agency/work/creator-cup-2026) START A PROJECT ## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it. [START A PROJECT](https://mxu.agency/start-a-project)[Next project: Dirty Boxing](https://mxu.agency/work/dirty-boxing) --- - HTML: https://mxu.agency/work/miami-race-week-2025-2026 - Markdown: https://mxu.agency/work/miami-race-week-2025-2026.md