The Moore atrium during New Year’s event programming

Portfolio entry / Miami / Cultural & Special Event

# New Year’s at The Moore

New Year’s at The Moore.

PROJECT RECORD

**Market / date**
Miami

**MXU role**
Hospitality partner, media partner, guest-experience support, and event documentation

**Engines**
Experiences & The Circuit / Media & Original IP

THE OBJECTIVE

## START WITH THE ROLE.

Support an intimate New Year’s environment through hospitality, guest experience, and event documentation.

01

## Strategy

- Bring hospitality, media partnership, and guest-experience support together in a focused event role.

02

## Execution

- MXU supported the event as a hospitality and media partner, contributing to the guest environment and documenting the experience.

DOCUMENTED RESULTS

## WHAT HAPPENED.

- 01
  A documented cultural event supported through hospitality, guest experience, media partnership, and event documentation.

Hospitality and media support for an intimate New Year’s experience at The Moore in Miami.

PROJECT MEDIA

## FROM THE DAY ITSELF.

A curated set of authentic MXU photo stills from New Year’s at The Moore. Images document the fieldwork and complement the published activation film where available.

Live performance during New Year’s at The Moore

Guests gathered in conversation at The Moore

Performers onstage at The Moore

New Year’s guests at The Moore

START A PROJECT

## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it.

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