Creators participating in an MXU talent and creator program

Project case / Creator network / 2026 / Creator Monetization & Platform Operations

# MXU TikTok LIVE Creator Network

MXU TikTok LIVE Creator Network.

PROJECT RECORD

**Market / date**
Creator network / 2026

**MXU role**
Creator recruitment and onboarding, LIVE programming development, creator performance support, collaboration and battle strategy, program operations, performance reporting, and monetization support

**Engines**
Talent & Creator Monetization / Media & Original IP

THE OBJECTIVE

## START WITH THE ROLE.

Build a repeatable LIVE operating system with practical programming, performance support, collaboration strategy, and monetization pathways.

01

## Strategy

- Recruit and onboard creators around LIVE format fit and consistency.
- Connect LIVE programming development with performance support, collaboration, and battle strategy.
- Track platform activity while keeping Diamonds distinct from cash revenue or creator take-home earnings.

02

## Execution

- Managed creator recruitment, onboarding, LIVE programming development, performance support, and program operations.
- Supported collaboration and battle strategy alongside performance reporting and monetization support.
- Tracked documented platform activity without representing Diamonds as cash earnings.

DOCUMENTED RESULTS

## WHAT HAPPENED.

- 01
  10M+ TikTok LIVE Diamonds generated by creators in the MXU network during 2026.
- 02
  5M+ TikTok LIVE Diamonds generated in September 2026 alone.
- 03
  TikTok LIVE Diamonds are a platform activity metric. They are not presented as MXU cash revenue or creator take-home earnings.

A creator-development and platform-operations program helping creators build repeatable LIVE formats, improve consistency, participate in collaboration, and generate measurable platform activity.

RELATED WORK

## KEEP EXPLORING.

[View all work](https://mxu.agency/work)

[Owned Creator Sport & Live Programming ### Creator Cup 2026 Creator Cup 2026. Open project](https://mxu.agency/work/creator-cup-2026)[Owned Creator Community Experience ### Creatorverse 2026 Creatorverse 2026. Open project](https://mxu.agency/work/creatorverse-2026)

START A PROJECT

## Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it.

[START A PROJECT](https://mxu.agency/start-a-project)[Next project: Creatorverse 2026](https://mxu.agency/work/creatorverse-2026)

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