Capabilities
MXU is a cultural marketing, experiential, talent, and media company. We build the platforms brands use to reach the rooms that move culture and capital — and we execute every element in-house, from concept to post-event reporting.
Flagship Platform
MXU's owned event IP at the world's most valuable cultural moments. F1 Miami, Monaco, FIFA, Super Bowl, Art Basel. Brands plug into a calendar, not a one-off.
See The CircuitDeliverables
End-to-End Production
End-to-end executive production. Concept, creative direction, venue strategy, sponsorship, talent, on-site execution, and post-event reporting. We operate as Executive Producer, Operating Partner, and Monetization Partner.
See F1 MiamiDeliverables
Roster & Bookings
A 145+ vetted roster across artists, athletes, DJs, founders, and creators, plus a 389-creator network for brand campaigns and content. Bookings, partnerships, IP, and equity deals.
Book TalentDeliverables
Content & Distribution
Live moments are temporary. Media makes them permanent. Social, BTS, branded storytelling, broadcast-level commercials, and content systems that extend ROI for months past the event.
InquireDeliverables
Whether you're looking for a flagship activation, a recurring community presence, or a full strategic partnership, MXU builds the access and the environment that make the brand matter.