Activation 02 · December 2025 · Red Dot Art Show, Miami Beach
Mabi Tea
× Red Dot Art Show
Brand activation for Mabi Tea at the Red Dot Art Show — one of Art Basel's premier satellite fairs with 40,000+ attendees. Experiential sampling, brand storytelling, and media capture at scale.
Event Attendees
40,000+
Cultural Context
Art Basel
Activation Date
Dec 2025
The Activation
40,000 Attendees. One Brand. Maximum Exposure.
The Red Dot Art Show is one of Art Basel Miami Beach's most-attended satellite fairs — drawing 40,000+ visitors across the week. MXU secured a brand activation placement for Mabi Tea, creating an experiential sampling and storytelling moment that reached a highly engaged, culturally sophisticated audience.
The activation was designed to introduce Mabi Tea to a new audience segment — art collectors, creative professionals, and cultural tastemakers — while generating media content that extended the brand's reach beyond the fair itself.
Outcomes
- 40,000+ attendees exposed to the Mabi Tea brand during Art Basel week
- Experiential sampling activation at one of Miami's most culturally significant venues
- Brand storytelling content captured for Mabi Tea's owned channels
- Introduction to a new audience segment: art collectors, creatives, and cultural tastemakers
- Recap reel produced and distributed across MXU and partner networks
- Established Mabi Tea as a culturally relevant brand within the Art Basel ecosystem
Activation Recap