Activation 01 · December 2025 · Scarface Mansion, Miami Beach
Scarface Mansion Nights
MXU produced a multi-night private activation at the iconic Scarface Mansion during Art Basel week. Curated guest list, premium brand partners, and full event documentation — a template for how luxury brands activate at cultural moments.
The Activation
The Most Iconic Address in Miami. Activated.
The Scarface Mansion is one of the most recognizable properties in Miami — a cultural landmark that carries its own gravity. MXU secured the venue and produced a multi-night private event series during Art Basel week, creating an intimate, high-value environment for investors, brand leaders, artists, and cultural tastemakers.
The activation combined curated networking, premium brand integrations, and full media documentation — generating content that extended the event's reach well beyond the guest list.
Outcomes
- Multi-night private event series at the iconic Scarface Mansion
- Curated guest list of investors, brand leaders, artists, and cultural tastemakers
- Premium brand integrations across beverage, fashion, and lifestyle categories
- Full event documentation — photography and video for brand and media use
- Content generated for partner brands' own marketing channels
- Established MXU as a producer of Art Basel's most exclusive private activations
Event Recap
Watch the Recap
Photography
Event Gallery
Photography by Danielle Rita. Click any photo to view full size.