01 / Co-Founder & CEO / Partnerships, Growth & Talent
Daniel Mwangi
Daniel leads MXU’s commercial relationships, business development, talent strategy, market expansion, and the partnerships that connect brands and creators to cultural opportunity.
MXU ENTERTAINMENT
CULTURE IS THE
ENVIRONMENT.
COMMERCIAL VALUE
IS THE OUTCOME.
MXU is an integrated culture and commercialization company connecting brands, creators, talent, experiences, media, and original IP. We build the relationships, programs, and operating systems that allow cultural attention to become lasting opportunity.
THE COMPANY MODEL
TWO
COMMUNITIES.
FOUR ENGINES.
ONE COMPANY.
Brands and creators enter MXU through different needs. The four engines connect those needs into programs with a commercial purpose.
01
Partnerships & Campaigns
The commercial role. Brand strategy, creator campaigns, sponsorship, integrations, UGC, and talent partnerships built around a measurable business objective.
02
Talent & Creator Monetization
The people who move attention. Brand deals, representation, casting, bookings, TikTok LIVE, creator development, and commercial opportunity.
03
Experiences & The Circuit
Where culture becomes real. Activations, hospitality, owned programming, cultural partnerships, and experiences around the moments when markets gather.
04
Media & Original IP
What travels beyond the room. Branded content, creator-led series, live-to-screen formats, distribution, and original concepts designed for durable value.
BUILT BY OPERATORS
THE PEOPLE
BEHIND THE SYSTEM.
02 / Co-Founder & COO / Creative, Experiences & Operations
Devin Mailey
Devin leads MXU’s creative direction, experience development, operating systems, and execution—turning commercial opportunities into programs that can be delivered at a high standard.
MIAMI / LOS ANGELES / GLOBAL, PROJECT-BASED
THE NEXT MOVE