MXU / DOCUMENTED WORK
THE WORK
HAS TO HOLD UP.
Selected work across brand partnerships, creator strategy, experiences, and original media. Each record shows the objective, MXU’s role, the execution, and the documented outcome.
FILTER THE RECORD
Explore flagship programs, brand activations, creator platforms, owned experiences, and original media.
02Flagship editorialMiami / 2025–2026 / Owned Experience, Hospitality & Partnerships
Miami Race Week 2025–2026
An MXU-owned experience built around Formula 1 weekend in Miami.
How MXU built Miami Race Week as an owned cultural and business platform connecting hospitality, capital, luxury real estate, fashion, brands, creators, and culture.
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03Project caseMiami / June 2025 / Sports IP, Creator Strategy & Experiential
Dirty Boxing
Launching a new combat sports property into Miami culture.
How MXU supported Dirty Boxing’s Miami launch through experiential activation, creator amplification, and commercial partnership development.
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04Project caseMiami / January 2026 / Consumer Activation, Partnership & Sampling
Diplo’s Run Club × Vidae Coffee
Turning a major Miami cultural moment into a consumer activation.
How MXU integrated Vidae Coffee into Diplo’s Run Club through consumer promotion, on-site sampling, and documented activation media in Miami.
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05Project caseMiami / Official post-fight event / Co-Production, Hospitality & Media
Jake Paul Official Post-Fight Event
Jake Paul Official Post-Fight Event.
MXU co-produced the official Jake Paul post-fight event, building the hospitality, venue, activation, talent, and media environment around the night.
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06Project caseMiami / 2026 / Owned Creator Sport & Live Programming
Creator Cup 2026
Creator Cup 2026.
An MXU-owned creator-sports experience bringing live competition, creator programming, and Kick livestream distribution together in Miami.
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07Project caseCreator network / 2026 / Creator Monetization & Platform Operations
MXU TikTok LIVE Creator Network
MXU TikTok LIVE Creator Network.
A creator-development and platform-operations program helping creators build repeatable LIVE formats, improve consistency, participate in collaboration, and generate measurable platform activity.
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08Portfolio entryWynwood, Miami / 2026 / Owned Creator Community Experience
Creatorverse 2026
Creatorverse 2026.
An MXU-owned creator-community experience bringing creators, brands, platforms, and industry operators together offline in Wynwood.
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09Portfolio entryDubai / February 6, 2026 / Dubai Fashion Week / International Experience, Finance & Cultural Programming
Global Momentum: Creators & Finance
Global Momentum: Creators & Finance.
An international gathering at the Armani Pavilion, Burj Khalifa, connecting creators, investors, founders, cultural leaders, and global finance during Dubai Fashion Week.
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10Portfolio entryAI4 / Networking, Event Integration & Product Introduction
AI4 × Holovox
AI4 × Holovox.
A targeted networking mixer designed to introduce Holovox’s new AI glasses to attendees within the AI4 environment.
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11Portfolio entryMiami / Cultural & Special Event
New Year’s at The Moore
New Year’s at The Moore.
Hospitality and media support for an intimate New Year’s experience at The Moore in Miami.
Open the projectMXU / FILMS + FIELDWORK
SEE THE
WORK MOVE.
Real MXU footage across experiences, partnerships, talent, and brand storytelling. Select a film to play without leaving the page.
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