Miami Art Week 2025 / Brand Launch · Experiential · Retail · Sampling
A FIVE-DAY MARKET ENTRY BUILT FOR PRESENCE, SAMPLING, AND DAILY EXECUTION.
Moby Artesanal Tea × Red Dot / Spectrum
PROJECT MEDIA / 0:57
SEE THE
ROOM MOVE.
A 57-second recap from the five-day Moby Artesanal Tea Red Dot / Spectrum activation during Miami Art Week.
PROJECT RECORD
- Market / date
- Miami Art Week / 2025
- MXU role
- Activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution
- Parent record
- Miami Art Week 2025
THE OBJECTIVE
MAKE THE
FORMAT LEGIBLE.
Introduce Moby Artesanal Tea to a Miami Art Week audience through a live activation that could combine product trial, visibility, sales, and consistent on-site delivery across five days.
MXU helped introduce Moby Artesanal Tea to the Miami market through a five-day Red Dot / Spectrum activation, overseeing activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution.
Strategy
- Use the Red Dot / Spectrum environment to create a visible and accessible Miami market-entry moment.
- Combine activation design, product sampling, ambassadors, staffing, creator engagement, promotion, and on-site sales within one operating plan.
Execution
- Supported a five-day Red Dot / Spectrum activation during Miami Art Week.
- Managed activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution.
DOCUMENTED RESULTS
PROOF
ON RECORD.
- 01
Five days of documented live activation at Red Dot / Spectrum during Miami Art Week.
- 02
A 57-second project recap preserves the on-site program as a visual record.
KEEP EXPLORING