Outdoor programming at the Scarface Mansion during Miami Art Week

Flagship editorial / Miami / 2025 / Cultural Programming, Hospitality & Media

Miami Art Week 2025

Five days. Five cultural touchpoints. One city.

PROJECT RECORD

Market / date: Miami / 2025
MXU role: Production, cultural programming, hospitality, partner activation, and creator integration
Engines: Experiences & The Circuit / Partnerships & Campaigns / Media & Original IP

THE OBJECTIVE

START WITH
THE ROLE.

Operate across a crowded global cultural week while giving every format, participant, and partner a clear role inside one connected MXU portfolio.

Mark Shapiro within the Dolce and Gabbana Residences environment during Miami Art Week

01 / Luxury Real Estate · Hospitality · Executive Production

Mark Shapiro × Dolce & Gabbana Residences

MXU produced Mark Shapiro’s activation and networking mixer at Dolce & Gabbana Residences during Miami Art Week. MXU led event production, guest curation, hospitality, programming, experience flow, and media production, creating an intimate environment connecting luxury real estate, business, design, and culture.

Event Production
Guest Curation
Hospitality
Programming
Experience Design
Media Production

Watch the Mark Shapiro × Dolce & Gabbana Residences project film

Moby Artesanal Tea Red Dot and Spectrum activation during Miami Art Week

02 / Brand Launch · Experiential · Retail · Sampling

Moby Artesanal Tea × Red Dot / Spectrum

MXU helped introduce Moby Artesanal Tea to the Miami market through a five-day Red Dot / Spectrum activation, overseeing activation design, staffing, ambassadors, sampling, on-site sales, creator engagement, promotion, and daily execution.

Activation Strategy
Booth & Experience Design
Brand Ambassadors
Staffing & Operations
Product Sampling
On-Site Sales
Creator Engagement
Promotion

Watch the Moby Artesanal Tea × Red Dot / Spectrum recap

03 / Art · Bitcoin · Web3 · Cultural Programming

Bitcoin Bubba × BitBasel

MXU supported Bitcoin artist Bitcoin Bubba across Miami Art Week, including BitBasel and broader cultural programming. His Art Week presence included his signature three-Bitcoin piece, later displayed at the Sagamore Hotel, alongside a collaborative activation connecting Bitcoin Bubba with ArtLanta.

Artist Activation
Cultural Partnerships
Programming
Brand & Event Integration
Collaboration Development

Watch the Bitcoin Bubba × BitBasel recaps

04 / Art · Sponsorship · Collaboration

ArtLanta

MXU participated in ArtLanta’s Miami Art Week programming through sponsorship support and a collaborative activation with Bitcoin Bubba, bringing together art, entrepreneurship, digital culture, and Web3 within a black-tie event environment.

Sponsorship Support
Partnership Development
Artist Collaboration
Cultural Programming

Watch the ArtLanta event recap

Scarface Mansion exterior during Miami Art Week programming

05 / Creators · Film · Finance · Culture · Nightlife

Basel Never Ends / Scarface Mansion

MXU closed the week by co-producing Basel Never Ends alongside Banner House Films at Miami’s Scarface Mansion. Day programming introduced Creators on Finance conversations; the property then transitioned into a large-scale creator and entertainment experience integrating MXU partners and consumer brands.

Executive Production
Co-Production
Creator Programming
Talent & Creator Curation
Hospitality
Partner Integration
Brand Activation
Creators on Finance Programming
Live Content Integration

Watch the Scarface Mansion recap and explore the project record

Strategy

Build distinct touchpoints around a shared cultural and hospitality narrative.
Match each room to its audience, from intimate executive hosting to large-scale creator and entertainment programming.
Use programming, production, partner integration, and media as connected layers rather than isolated deliverables.

Execution

Activated across five cultural touchpoints during Miami Art Week 2025.
Supported executive production, guest curation, hospitality, activation, cultural partnerships, and live content integration across the portfolio.
Co-produced the Basel Never Ends closing program at the Scarface Mansion alongside Banner House Films.

DOCUMENTED RESULTS

WHAT
HAPPENED.

01
Five distinct cultural touchpoints delivered across five days of programming and activation.
02
2,000+ attendees at the Basel Never Ends Scarface Mansion finale.
03
100,000+ livestream viewers during the Scarface Mansion activation.
04
Approximately 100–150 guests at the Dolce & Gabbana Residences gathering and approximately one pallet of Moby Artesanal Tea sold at Red Dot / Spectrum.

A five-part Miami Art Week portfolio spanning luxury real estate, contemporary art, consumer brands, Web3, creator culture, film, hospitality, and nightlife.

PROJECT MEDIA

FROM THE
DAY ITSELF.

A curated set of authentic MXU photo stills from Miami Art Week 2025. Images document the fieldwork and complement the published activation film where available.

Guests gathered during the Scarface Mansion finale

RELATED PROJECTS

EXPLORE THE
PROJECTS.

Cultural Programming, Hospitality & Live Content

Basel Never Ends / Scarface Mansion

MXU co-produced Basel Never Ends alongside Banner House Films at Miami’s Scarface Mansion. Day programming introduced Creators on Finance conversations; the property then transitioned into a creator and entertainment experience integrating MXU partners and consumer brands.

View project

Consumer Activation, Sampling & Market Entry