Still from MXU’s published Jake Paul After Party event film

Project case / Miami / Official post-fight event / Co-Production, Hospitality & Media

Jake Paul Official Post-Fight Event

Jake Paul Official Post-Fight Event.

PROJECT RECORD

Market / date: Miami / Official post-fight event
MXU role: Co-production, hospitality ownership, venue production, guest and talent curation, sponsor activation execution, and media and content support
Engines: Experiences & The Circuit / Partnerships & Campaigns / Media & Original IP

THE OBJECTIVE

START WITH
THE ROLE.

Translate the energy surrounding the fight into an official post-fight environment designed for hospitality, relationship building, partner visibility, talent, and media.

Strategy

Build the event experience around hospitality and guest flow.
Integrate existing partners and sponsor activations into the venue environment.
Coordinate talent, guests, production, and media alongside CSE Entertainment and Jake Paul’s team.

Execution

Co-produced the official event.
Owned hospitality and venue-production responsibilities.
Helped execute guest curation, talent, sponsor activations, and media.
Produced a documented event film and photography archive.

DOCUMENTED RESULTS

WHAT
HAPPENED.

01
An official post-fight environment connecting Jake Paul’s business, talent, partner, and media ecosystem through one coordinated live experience.

MXU co-produced Jake Paul’s official post-fight event following the Anthony Joshua fight, working with CSE Entertainment and Jake Paul’s team to build the hospitality, venue, activation, talent, and media environment around the night.

PROJECT MEDIA