Experience strategy + creative development
Define the audience, purpose, cultural role, format, partners, and path from initial concept to executable program.
MXU / EXPERIENCES + THE CIRCUIT
BUILD THE
ROOM.
EXTEND THE MOMENT.
MXU develops cultural experiences, brand activations, hospitality programs, and partnership platforms built around the moments when audiences, talent, brands, and attention naturally converge.
FROM CONCEPT TO AFTERLIFE
THE EXPERIENCE
IS BIGGER
THAN THE ROOM.
MXU connects strategy, creative development, production, talent, partnerships, hospitality, and media inside one operating system. We can lead the complete program or strengthen one critical part of it.
Production + operations
Venue sourcing, timelines, vendors, staffing, logistics, run of show, on-site management, and accountable delivery.
Sponsorship + partner integration
Develop inventory, packages, category opportunities, integrations, and partner roles that contribute to the experience.
Hospitality + audience strategy
Build the right room through guest strategy, private hosting, premium access, community curation, and relationship-led hospitality.
Talent + creator programming
Casting, appearances, hosts, speakers, performers, creators, athletes, and cultural collaborators selected around the objective.
Content + amplification
Capture the experience through campaign media, creator storytelling, branded content, recap films, and formats that extend beyond the room.
DOCUMENTED FIELDWORK
BUILT IN THE
MOMENTS THAT
MATTER.
Selected records of experience work where MXU’s role, the format, and the available proof can be stated clearly.
01Case study
F1 Miami Race Week
A multi-event hospitality and partnership platform built across Miami Race Week.
02Case study
Art Basel Miami
A multi-night exchange of hospitality, culture, brands, and investor communities.
03Case study
Diplo Run Club Miami
A filmed and photographed MXU run-club activation from the field.SELECTED WORK / EXPERIENCE PORTFOLIO
THE ROOM
IS ONLY THE
BEGINNING.
Owned experiences, brand activations, cultural programs, and special-event records. Each entry keeps the public role, available media, and proof proportional to what is confirmed.
02Flagship editorial
Miami Race Week 2025–2026
An MXU-owned experience built around Formula 1 weekend in Miami.
03Project case
Dirty Boxing
Launching a new combat sports property into Miami culture.
04Project case
Diplo’s Run Club × Vidae Coffee
Turning a major Miami cultural moment into a consumer activation.
05Project case
Jake Paul Official Post-Fight Event
Jake Paul Official Post-Fight Event.
06Project case
Creator Cup 2026
Creator Cup 2026.
07Portfolio entry
Creatorverse 2026
Creatorverse 2026.
08Portfolio entry
Global Momentum: Creators & Finance
Global Momentum: Creators & Finance.
09Portfolio entry
AI4 × Holovox
AI4 × Holovox.
10Portfolio entry
New Year’s at The Moore
New Year’s at The Moore.THE CIRCUIT / 2026—2027
WHERE THE
MARKET
GATHERS NEXT.
The Circuit is MXU’s year-round commercial calendar around the cultural windows where brands, creators, talent, capital, and attention concentrate. Partners can enter one moment, connect multiple markets, or develop a recurring platform with MXU.
01
Jupiter Festival 2026
In Development03Art Basel Miami 2026
Partnership Window04Super Bowl 2027
In Development05All-Star Weekend 2027
Partnership Window06F1 Miami 2027
In DevelopmentPlanning and commercial-development windows. Listings do not imply endorsement, official status, rights-holder affiliation, public ticketing, or a confirmed partner relationship.
Build a Circuit programTHE NEXT MOVE
BRING THE
MOMENT.
WE’LL BUILD THE ROOM.
Start with the audience, cultural window, brand role, or commercial outcome. MXU will identify the system that makes the experience work.
Brief an experience