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Miami Art Week 2025 / Creators · Film · Finance · Culture · Nightlife

THE WEEK CLOSED WITH A ROOM BUILT TO KEEP CULTURE MOVING.

Basel Never Ends / Scarface Mansion

PROJECT MEDIA / 2 FILMS

SEE THE
ROOM MOVE.

A rapid 48-second montage of a waterfront mansion gathering. The film shows a DJ, a fire dancer and aerial performer, a yacht, pop-art portraits, guests dancing and talking, drinks, a white-piano performance, and a sunset aerial view of the property and attendees.

Basel Never Ends / Scarface Mansion recap / 0:48A rapid 48-second montage of a waterfront mansion gathering. The film shows a DJ, a fire dancer and aerial performer, a yacht, pop-art portraits, guests dancing and talking, drinks, a white-piano performance, and a sunset aerial view of the property and attendees.
Basel Never Ends / Scarface Mansion social recap / 0:43A vertical social cut documenting the Scarface Mansion program during Miami Art Week.

PROJECT MEDIA

THE ROOM
IN FRAME.

A curated selection of project photography from Basel Never Ends / Scarface Mansion, sequenced to show the property, cultural program, and environment.

Waterfront Scarface Mansion exterior and pool during Miami Art Week programming
Sunset gathering beside the waterfront property during the Scarface Mansion program
Live performer speaking into a microphone during the Scarface Mansion program
Cultural detail from the Scarface Mansion program featuring a crystal-decorated jacket
Guests gathered inside the lit Scarface Mansion during the evening experience

PROJECT RECORD

Market / date
Miami Art Week / 2025
MXU role
Executive production, co-production, creator programming, talent and creator curation, hospitality, partner integration, brand activation, Creators on Finance programming, and live content integration
Parent record
Miami Art Week 2025

THE OBJECTIVE

MAKE THE
FORMAT LEGIBLE.

Close Miami Art Week with a multi-format cultural program that could move from conversation and community into a larger evening experience without losing the intent of either room.

MXU co-produced Basel Never Ends alongside Banner House Films at Miami’s Scarface Mansion. Day programming introduced Creators on Finance conversations; the property then transitioned into a creator and entertainment experience integrating MXU partners and consumer brands.

01

Strategy

  • Use the Scarface Mansion as a setting for distinct day and night programming rather than a single undifferentiated event.
  • Connect Creators on Finance conversations, hospitality, live entertainment, creator curation, and partner integration inside one documented experience.
  • Capture the environment through a short-form recap so the public record reflects the actual energy and format of the program.
02

Execution

  • Co-produced Basel Never Ends alongside Banner House Films.
  • Developed Creators on Finance programming and transitioned the property into an evening creator and entertainment experience.
  • Integrated hospitality, talent and creator curation, partner activity, brand activation, and live content within the program.

DOCUMENTED RESULTS

PROOF
ON RECORD.

  1. 01

    2,000+ attendees at the Basel Never Ends Scarface Mansion finale.

  2. 02

    100,000+ livestream viewers during the Scarface Mansion activation.

  3. 03

    A 48-second recap film documenting the waterfront property, live entertainment, art, hospitality, guest activity, and sunset close.

KEEP EXPLORING

Bring MXU the audience, cultural moment, or commercial objective. We’ll build the right combination of strategy, talent, experience, media, and execution around it.

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