CREATORS / MEDIA + ORIGINAL IP
MAKE THE
MOMENT
TRAVEL.
Build formats, stories, and audience experiences that can live beyond one post, one room, or one campaign cycle.
Apply to MXUTHE OPPORTUNITY
Media + Original IP
MXU helps creators and brands develop creator-led formats, vertical storytelling, branded entertainment, live concepts, and original ideas designed for distribution and longer-term value.
WHAT IT TAKES
BUILD THE
REPEATABLE.
Creator-led format development
Branded entertainment and live concepts
Production and editorial planning
Distribution-minded original ideas
THE MXU APPROACH
FROM
ATTENTION
TO ASSET.
The strongest creator work has a life beyond a single deliverable. It becomes a format, a series, a new way to bring an audience into the story, or an intellectual property foundation that can develop over time.
MXU approaches media as a commercial and cultural system. The work begins with a creator’s authentic point of view, then connects concept, production, partnerships, distribution, and the next audience touchpoint.
That is the opportunity behind original IP: build work people want to keep returning to, not just content that disappears when the campaign ends.
CREATOR-POWERED FORMAT DEVELOPMENT
IPMXU supports creator-led formats, branded entertainment, live concepts, and original ideas through development, production, and distribution planning.
EXTERNAL RESOURCE
Cliffy TV
Explore Cliffy TV, an external mobile-first vertical streaming platform for creator-powered, cinematic storytelling.
WHAT’S NEXT
SHOW US
WHAT YOU’RE
BUILDING.
Tell MXU what you create, who moves with you, and what you are ready to build. We’ll review your application against active opportunities and program priorities.
Apply to MXU Back to creator opportunities