Guests gathered at the MXU Miami Race Week jet hangar experience

Flagship editorial / Miami / 2025–2026 / Owned Experience, Hospitality & Partnerships

Miami Race Week 2025–2026

An MXU-owned experience built around Formula 1 weekend in Miami.

PROJECT RECORD

Market / date: Miami / 2025–2026
MXU role: Owned IP, creative direction, executive production, sponsorship integration, hospitality, talent curation, and content
Engines: Experiences & The Circuit / Partnerships & Campaigns / Talent & Creator Monetization / Media & Original IP

THE OBJECTIVE

START WITH
THE ROLE.

Develop an owned Miami Race Week platform where brands could activate beyond traditional sponsorship while preserving a coherent commercial and hospitality identity across multiple formats.

Guests at the MXU Miami Race Week jet hangar experience

01 / 2025 · The Inaugural Race Week

The Jet Hangar

MXU launched Miami Race Week in 2025 with a jet hangar experience bringing together approximately 300–400 guests. Sally’s Pizza joined as title sponsor, using the experience for consumer visibility and relationship development during an active capital raise.

Concept & IP Development
Executive Production
Sponsorship
Guest Curation
Hospitality
Brand Activation
Programming

MXU / Project Record

Culture in motion.

Selected MXU work

02 / 2026 · Opening Dinner

Casa D’Angelo

Race Week opened with an intimate dinner at Casa D’Angelo, creating a smaller environment for relationship building before the week’s larger programming.

Hospitality
Guest Strategy
Relationship Development

Explore the Private Investor Dinner case study

MXU / Project Record

Culture in motion.

Selected MXU work

03 / 2026 · Private Capital Networking

Bentley Residences

MXU partnered with Bentley Residences for a private capital-networking experience bringing approximately 100–120 executives, investors, entrepreneurs, real estate leaders, and cultural figures together around capital, luxury real estate, and culture.

Private Hospitality
Guest Curation
Capital-Networking Experience
Programming

04 / 2026 · Waterfront Hospitality

Yacht Social

Approximately 50 guests joined MXU for an intimate sunset yacht social built around hospitality, conversation, and Miami’s waterfront environment.

Hospitality
Guest Experience
Relationship Development

MXU Miami Race Week jet hangar experience

05 / 2026 · Signature Experience

The Hangar

The week culminated with MXU’s signature jet hangar experience. Approximately 400 guests came together for an evening combining fashion, hospitality, creators, brands, entertainment, and Formula 1 culture, with activations from a portfolio of MXU partners.

Owned IP
Creative Direction
Executive Production
Sponsorship Sales & Integration
Programming
Hospitality
Talent & Guest Curation
Brand Activations
Fashion Programming
Content

Strategy

Start with a single signature experience and expand through formats that serve different relationship and partnership objectives.
Use intimate dinners, private networking, waterfront hospitality, and a signature hangar event as connected parts of one owned platform.
Create clear roles for sponsorship, guest curation, fashion, talent, content, and hospitality around Miami Race Week.

Execution

Launched Miami Race Week in 2025 with a jet hangar experience during Formula 1 weekend.
Expanded the 2026 program through opening-dinner, private-networking, yacht-social, and hangar formats.
Integrated owned IP development, executive production, sponsorship, programming, hospitality, talent, guests, brand activations, fashion, and content.

DOCUMENTED RESULTS

WHAT
HAPPENED.

01
Approximately 300–400 guests at the inaugural 2025 jet hangar experience.
02
Approximately 100–120 executives, investors, entrepreneurs, real estate leaders, and cultural figures at the Bentley Residences private capital-networking experience.
03
Approximately 50 guests at the sunset yacht social and approximately 400 guests at the 2026 hangar evening.

A multi-day cultural and business platform connecting capital, luxury real estate, hospitality, fashion, brands, creators, and culture.

MIAMI RACE WEEK / FEATURED CASE

PRIVATE
INVESTOR
DINNER.

MXU brought 20 high-value individuals into one intentional private dinner during Miami Race Week. Explore the strategy, the story, and all 29 documented frames.

View the dinner case study