Project case / Miami / 2026 / Owned Creator Sport & Live Programming

Creator Cup 2026

Creator Cup 2026.

PROJECT RECORD

Market / date: Miami / 2026
MXU role: Owned IP, concept development, event hosting, tournament production, creator and streamer curation, programming, partnership integration, livestream coordination, and experiential production
Engines: Talent & Creator Monetization / Experiences & The Circuit / Media & Original IP

THE OBJECTIVE

START WITH
THE ROLE.

Turn a three-on-three soccer tournament into a creator-led sports and entertainment format built for both an in-person audience and live digital distribution.

Strategy

Use a 3v3 format to create fast, legible, creator-driven competition.
Build ten creator teams with three players per team.
Connect physical event production with a Kick livestream and audience-facing programming.

Execution

Developed and hosted Creator Cup as MXU-owned IP.
Produced the tournament for 30 creators across 10 teams.
Integrated Kick as an official event partner and livestream platform.
Managed the creator, competition, production, and programming system.

DOCUMENTED RESULTS

WHAT
HAPPENED.

01
30 creators.
02
10 teams.
03
Three players per team.
04
Official Kick partnership.
05
Live physical competition and digital distribution.

An MXU-owned creator-sports experience bringing live competition, creator programming, and livestream distribution together in Miami.

PROJECT MEDIA

FROM THE
DAY ITSELF.

A curated set of authentic MXU photo stills from Creator Cup 2026. Images document the fieldwork and complement the published activation film where available.