
Miami Art Week 2025 / Art · Bitcoin · Web3 · Cultural Programming
ART, DIGITAL CULTURE, AND A ROOM WITH A POINT OF VIEW.
Bitcoin Bubba × BitBasel
PROJECT MEDIA / 2 FILMS
SEE THE
ROOM MOVE.
An 83-second recap from the Bitcoin Bubba BitBasel program during Miami Art Week.
PROJECT RECORD
- Market / date
- Miami Art Week / 2025
- MXU role
- Artist activation, cultural partnerships, programming, brand and event integration, and collaboration development
- Parent record
- Miami Art Week 2025
THE OBJECTIVE
MAKE THE
FORMAT LEGIBLE.
Support an artist-centered Miami Art Week presence across BitBasel and broader cultural programming while making the role of art, digital culture, and collaboration clear.
MXU supported Bitcoin artist Bitcoin Bubba across Miami Art Week, including BitBasel and broader cultural programming. His Art Week presence included his signature three-Bitcoin piece, later displayed at the Sagamore Hotel, alongside a collaborative activation connecting Bitcoin Bubba with ArtLanta.
Strategy
- Center the program on Bitcoin Bubba’s artistic point of view while creating clear cultural touchpoints during Miami Art Week.
- Connect artist activation, cultural partnerships, programming, brand and event integration, and collaboration development without overstating the public record.
Execution
- Supported Bitcoin Bubba across BitBasel and broader Miami Art Week cultural programming.
- Developed a collaborative activation connecting Bitcoin Bubba with ArtLanta.
DOCUMENTED RESULTS
PROOF
ON RECORD.
- 01
Documented placement of the signature three-Bitcoin piece at the Sagamore Hotel following Miami Art Week.
- 02
An 83-second recap and a 25-second vertical cut preserve the available visual record of the program.
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