Miami Art Week 2025 / Hospitality · Networking · Media
AN INTIMATE ENVIRONMENT CONNECTING REAL ESTATE, BUSINESS, DESIGN, AND CULTURE.
Mark Shapiro × Dolce & Gabbana Residences
PROJECT MEDIA / 0:25
SEE THE
ROOM MOVE.
A 25-second vertical project film showing Mark Shapiro’s Dolce & Gabbana Residences activation and networking mixer during Miami Art Week.
PROJECT RECORD
- Market / date
- Miami Art Week / 2025
- MXU role
- Event production, guest curation, hospitality, programming, experience design, and media production
- Parent record
- Miami Art Week 2025
THE OBJECTIVE
MAKE THE
FORMAT LEGIBLE.
Create an intimate networking environment that connects luxury real estate, business, design, and culture through a cohesive hospitality and programming experience.
MXU produced Mark Shapiro’s activation and networking mixer at Dolce & Gabbana Residences during Miami Art Week, creating an intimate environment connecting luxury real estate, business, design, and culture.
Strategy
- Bring guest curation, hospitality, programming, and experience flow together around one intimate Miami Art Week gathering.
- Use media production to preserve the environment and the relationship-building moment around it.
Execution
- Produced the activation and networking mixer at Dolce & Gabbana Residences.
- Led event production, guest curation, hospitality, programming, experience flow, and media production.
DOCUMENTED RESULTS
PROOF
ON RECORD.
- 01
Approximately 100–150 guests in an intimate Miami Art Week networking environment.
- 02
A 25-second project film preserving the branded indoor experience.
KEEP EXPLORING