OFFICIAL CAMPAIGN BRIEF #PLUS1-UGC-2026
Plus1 UGC Creator Campaign
Create short-form content for Plus1 through founder-led, testimonial, lifestyle, and native social concepts.
About the Program
Plus1 is partnering with the MXU creator network to produce high-performing user-generated short-form video assets.
The campaign focuses on real product integration, direct-to-camera founder and user perspectives, and lifestyle storytelling that feels native to modern creator feeds.
Accepted creators will receive selected campaign concepts, structured creative direction, and review support to ensure deliverable quality.
Creative Directions
- ―Founder-led perspective & problem/solution walk-throughs
- ―Honest user testimonials & routine integration
- ―Day-in-the-life and lifestyle aesthetic cutdowns
- ―High-hook native social demonstrations
How Selection Works
- 01Applications are reviewed on a rolling basis against campaign concept requirements and creator portfolio fit.
- 02Shortlisted creators are contacted directly with the comprehensive brief, deliverables checklist, usage scope, and production timeline.
- 03Upon mutual agreement, product access and filming instructions are issued.
Public Program Notice
Applying does not guarantee selection. Selected creators will receive the final campaign brief, deliverables, compensation, usage terms, and timeline before accepting participation.